Igniting Premium Cookie Growth, The Bake Shop Way
Mondelēz International leveraged Shopper Behavior and Customer Perception to create the right shopper strategy that could help accelerate the growth of the Premium Cookie segment and make Walmart a Premium Cookie destination.
About the Speaker
Leslie Meola is the Customer Vice President at Mondelēz International where she leads the Walmart U.S. biscuit business. Throughout her 17-year career at Mondelēz International, Leslie has held key roles across Food and Mass, Direct Shipment Delivery, Headquarter Planning, and Retail Strategy. Her multifaceted experience underscores her strengths in data-driven decision-making, operational efficiency, and her unwavering commitment to mentoring future leaders and building lasting strategic partnerships.
About the Speaker
Kyle Lanham is a Merchandising Director for Cookies and Crackers at Walmart U.S. In this role he is responsible for growing the category while providing exciting items at unbeatable prices that are socially and environmentally responsible Kyle began his journey at Walmart as a cashier when he was just 15 years old. Since then, he has progressed and held various leadership positions at Walmart, Sam’s Club, and Family Dollar. Kyle has a proven track record of delivering results and exudes a deep understanding of the retail industry based on his breadth of experience.
