Cannibalization Forecasting Demystified
The Fishin' Company tapped into the historical data available in Walmart Luminate Channel Performance Report Builder layered with multiple Shopper Behavior reports to propose the forecast shifts necessary to work with their Merchant and proactively prepare for an upcoming price change on a species.
About the Speaker
Preston entered the consumer packaged goods industry in May 2023 after spending the previous seventeen years as Lead Analyst and Solution Architect on multiple US and global Fortune 500 marketing database solutions with the largest consumer data company in the world. His deep expertise with raw, granular data allowed him to enter the retail analytics industry by bringing fresh thinking and novel approaches that have revolutionized the analytical model at The Fishin’ Company.
