Unlocking the Potential in a New Item Launch
Reynolds paired analysis of data from Shopper Behavior and Channel Performance with insights from their participation in the proof of concept of the upcoming In Home Usage Testing (IHUT) capability in Customer Perception to inform a customer-centered expansion of assortment in their category.
About the Speaker
Shauna Hardin is the Director of Shopper Insights for Walmart and Sam's Club at Reynolds Consumer Products. She has been in the CPG business for about 20 years in various roles but her passion is Shopper Insights and bringing those insights to life for her customer partners. Shauna has been heavily invested in Walmart Luminate for over a year and a half and has worked with Merchant teams to better understand their category shoppers.
About the Speaker
Matt Day has worked at Walmart for three years and he currently serves as the Merchant for Foil, Bags, and Wraps. In this role he advocates for customers by providing the items they want, at a price they can afford, and through an experience they enjoy.
