Case study: Walmart first-party data and analytics and Hershey
Watch the famed chocolate maker discover the omni-data difference as they meet with the Walmart Data Ventures team
Turns out, even the chocolate-making powerhouse The Hershey Company has room to grow their business. In order to set themselves up for a brighter future, Hershey recognized that a partnership with Walmart Luminate was imperative for its continued success.
During a recent visit to the "sweetest place on earth," Walmart Data Ventures leadership and associates met with the Hershey team to discuss how they are leveraging Walmart Luminate to discover new opportunities fueled by powerful first-party data and analytics. Learn how the two teams collaborated to create some sweet results.
About Walmart Luminate
Walmart Luminate is a suite of data products that gives. U.S.-based Merchants and suppliers unprecedented access to rich, aggregated, customer insights that enables smarter, faster decision-making. Within our unique closed-loop data ecosystem, Walmart Luminate uses advanced data science to synthesize data from across the omnichannel path to purchase, allowing suppliers to analyze shopper behavior and channel performance, gather input directly from customers, test new growth strategies, and measure impact. The three products that make up Walmart Luminate – Shopper Behavior, Channel Performance, and Customer Perception – help make the jobs of Merchants and suppliers easier with a single, omni-view of customer habits and needs in a dynamic, user-friendly tool.
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