Insights

Walmart Luminate has a new name—and it’s a nod to our heritage and our continuing story

Leave lag behind with a new secure way to build and stay connected to Walmart’s first-party data.

Walmart customers are doubling down on what matters most to them: value, convenience, and meaningful connection with brands.

Learn how we’re empowering suppliers through new customer-centric research offerings

Henkel found a significant opportunity to learn more about their customers and refocus the category with Scintilla insights.

With a price decrease looming, a supplier leveraged Scintilla to predict what cannibalization might occur within the category.

Hear how Stacie Furlano and her team use Walmart’s first-party data to gain deeper, granular insights that help them meet shoppers’ needs.

Hear how Ashley Wolfenden and her team at Revlon went from using past assumptions to predicting customers' changing needs with clear insights.

Learn how a supplier leveraged Scintilla to address a decline in sales and improve both a product and its performance.

Leading up to their line review, Kraft Heinz utilized Scintilla to make more customer-focused decisions and reimagine the aisle.

This summer, Walmart Data Ventures launched Digital Landscapes as the fourth module of Scintilla. Since then, Digital Landscapes has equipped suppliers of all sizes, across all verticals, with deeper insights into how Walmart shoppers find, consider, and select products as they make purchase decisions.

The hustle and bustle of the holiday season is officially here. As customers prepare to deck the halls and stuff the stockings, suppliers are still looking for ways to ensure their products make it under the tree.

When Kinder’s noticed a disconnect between Walmart shoppers and a category assortment, they leveraged Scintilla to develop a game plan that met the customer’s needs.

When Palmer’s wanted to add new items to their assortment, they leveraged insights gained from Scintlla to avoid cannibalization.

When Splenda wanted to expand their assortment, they turned to Scintilla to help them make a confident decision.

Learn how a lawn and garden supplier leveraged Scintilla data to increase their online page views and improve their Return on Ad Spend (RoAS).

Ahead of upcoming line review, Stavis Seafoods data-driven approach uncovered areas of potential growth and helped optimize an assortment that resonated with Walmart shoppers.

Learn how Wells Blue Bunny leveraged Scintilla to diagnose sales decline and create a strategy for positive course correction.

Learn how Channel Performance data helped clean up OPD rates for a popular but bulky product from Freudenberg Home and Cleaning Products.

Black Rifle Coffee Company: They’re Hot and Cold, Yes and No?

Learn how identifying the customer and matching distribution footprints revealed a gap—and an opportunity for growth—in the Milk and Yogurt categories.

To test out a new modular, Kimberly-Clark and Walmart teamed up to find a layout that encouraged growth in the category and appealed to customers.

Unlock the unprecedented value of Scintilla customer insights with the only official product certification available, straight from the experts behind it all.  

Back-to-school routines are in full swing for most families, from navigating the drop-off line to juggling after-school practices.

Learn how Metrolina Greenhouses utilized Scintilla and discovered how Walmart’s Lawn and Garden section is a gateway to sales across the store.

Learn how Bayer tapped into verified shoppers in the Walmart Spark Customer Community to gain insights about four digestive health products as part of their pre-launch strategy.

Explore how Mondelez International used Scintilla data to better understand Walmart shoppers as they worked to make Walmart a premium cookie destination.

Sales Tender data for Scintilla helps you identify potential growth opportunities through data that digs into how Walmart shoppers purchase your product.

Media activation made seamless. Learn how Scintilla and Walmart Connect have teamed up to create this solution that streamlines the process.

Today we hosted our second-annual Inspire event where we brought together suppliers and merchants for a full day of conversations on how to analyze granular data to gain greater insights into your business – and what exciting opportunities the future holds for Walmart Data Ventures.

Discover why Walmart customers are already haunting store shelves

Scintilla Customer Perception introduces an updated product hierarchy drop down menu to easily access the specific categories and subcategories you need

The latest update to Shopper Behavior introduces the Switching on Units report to understand the impact of demand elasticity.

Learn how this Shopper Behavior report provides deeper analysis of shopper patterns so you can adjust strategies to retain loyal customers while attracting new ones.

Discover how Custom Datasets for Scintilla Channel Performance Report Builder allows you to unlock predefined datasets and tailor reports to help meet your unique business needs.

Walmart's first-party insights for back-to-class success

A new segmentation in Shopper Behavior helps you explore where shoppers prefer to shop. Learn more about the customer metrics revealed with Channel Preference Segmentation.

Gain the answers that mean the most for your business. Explore topics, questions, and Customer Perception pro tips in this eBook that gets the conversation started.

Walmart DSD Suppliers can now optimize inventory management through unprecedented visibility with Walmart’s Market Fulfillment Center Assortment API for Scintilla.

Discover how report selection updates in Shopper Behavior can enhance and simplify your experience when you’re looking for the right report for your business needs.

Gain deeper insights into how Walmart customers use your products with Image Capture in Customer Perception.

Discover how Customer Perception Concept Tests let you test multiple concepts in one project, enabling more informed, customer-centric decisions.

Our official Sales Analysis certification helps you gain the skills and expertise needed to conduct thorough analysis of your product line, examine customer behavior, and track performance.

Our latest innovation dials into pre-purchase behaviors to reveal insights into how customers find and shop for your products. Explore how Digital Landscapes can help shape decisions to enhance the top of your sales funnel and improve conversions.

No need for the advanced tech lift of ingesting data. Learn how BI Link streamlines the process and makes it easier to access your Scintilla data.

Read how Scintilla’s expansion to Mexico and Canada later this year will help power data-driven business decisions and reveal customer insights in new markets.

Unleash your brand's full potential with the power of Scintilla.

Enhance operational efficiency with Channel Performance

Data quality is more than an industry buzzword—it's the foundation of informed business decisions. Dive into this insightful article penned by Linda Lomelino, Director of Product Management at Data Ventures, where she shares her key takeaways from the Insights Association's recent town hall webinar addressing the current state of data quality.

Understand Walmart customers' online pick-up and delivery habits using insights from Scintilla Customer Perception and Channel Performance.

The circle of life applies to products, too. Discover how Scintilla lends support at every stage of the product lifecycle with customer insights and Walmart first-party data.

Learn how American Greetings leveraged near real-time data using Channel Performance to win Online Pickup and Delivery orders on Valentine’s Day.

When in doubt, ask the customer. Learn how Scintilla Customer Perception provided the insights needed to move a new product to an optimal location in the aisle.

The saying goes, the customer is always right, but when you use Scintilla Customer Perception Research Services, it is also: the customer is always heard.

Collaboration is key in edging out the competition. Learn how synchronized data in Scintilla can help you move faster and make better business decisions.

Scintilla uncovers customer strategies for the Big Game during inflation: Home celebrations, digital recipes, and smaller gatherings take center stage.

Our revamped and enhanced Insights dashboard offers an immersive full business view and more new features designed to tailor your experience. Learn how it can help answer key business questions for you and your team.

Just one Shopper Behavior report helped Sanofi dive deeply into health care and wellness category analysis. Learn more about the insights revealed with Performance in Detail.

Build surveys using quantitative reports and review consumer responses more intuitively in Customer Perception. Learn how the Compare feature can help you gain deeper understanding of your survey results and audience.

When Kraft Heinz noticed inconsistent and incorrect aisle flow across Walmart stores, they worked with their Merchant to get to the bottom of the problem.

Creating a better shopping experience is always a good idea. Discover how Kimberly-Clark leveraged customer data and remapped the modular to meet customer needs and add excitement at the shelf.

Brand-loyal shoppers struggled to find their favorite Violife products in their Walmart stores. Read how Upfield zeroed in on product, shopper, and store-level sales data to help fill in the assortments gaps and improve customer experience.

When they wanted to better understand and improve the shopping experience related to on-shelf availability in the chilled beverages category, Tropicana turned to Scintilla.

Do you really know who your customers are? Pulmuone dug deep into data with Scintilla to identify their category shoppers and discover new ways to meet their needs.

Listening to customers is crucial to winning. Through shopper feedback and insights from Scintilla Charter, Georgia-Pacific pinpointed consumer needs and launched a new product to meet them.

Combining messaging with a new modular and campaign activations enabled Kenvue to educate customers on proper wound care and grow in the category. Learn how the did it.

When Solenis heard rumblings about being delisted, they knew they had to act fast to stay on the shelf. Discover how Customer Perception and Channel Performance Charter helped this supplier save its season—and its outlook.

How do you unlock category growth for a best selling product? Learn how Mondelez discovered new ways to enhance the assortment and grow by digging into cracker and cookie shopper data.

Learn how Post Consumer Brands leveraged Scintilla to make data-driven assortment recommendations at the item level.

How one Walmart Merchant is keeping customer feedback the centerpiece of sales and inventory planning this holiday season.

All treats, no tricks. Scintilla Shopper Behavior digs into Halloween candy popularity state by state. Learn which sweets come out on top.

Explore what’s hot for summer toys and see how Scintilla can dive into the trends to deliver actionable, customer-centric insights for your brands.

With 17+ reports delivering crucial metrics and key insights, Shopper Behavior is the key to understanding the profiles and behaviors of your category and brand shoppers.

Store placement can be key to product success. Read how one supplier leveraged Scintilla Shopper Behavior reports to pinpoint the right space for their products.

When it seems like two problems need the same answer, Scintilla Shopper Behavior sures up your conclusions.

See the what behind the buy. Reveal the customer journey to reimagine your shopper experience with Scintilla.

Learn how a pretty sweet supplier targeted an opportunity to grow from their space on the shelf, thanks to Scintilla Shopper Behavior reports.

See the where of the buy in full omni detail. Discover how Channel Performance can help you leverage data science insights to receive the crucial business insights you need.

When one supplier acquires a similar brand in their category, the Merchant wants to understand any potential overlap. With Scintilla, they create a holistic approach.

Love is in the air, but how are folks going to celebrate Valentine’s Day? We surveyed our Walmart Customer Spark Community for a sneak peek at their Cupid-fueled purchases and plans.

Scintilla provides Merchants and suppliers access to deep, first-party customer and store insights to fuel smarter, faster decision-making.

A Walmart supplier wants to pitch an opportunity to drive incremental sales by creating a regimen between Product A and Product B in the same category.

See the why behind the buy with new clarity. Better customer conversations await you with Scintilla.

What happens when one product changes the way customers shop for everything in the basket?

Seasonal festivities bring out upmarket behaviors across many categories. So, how can you better position your products and branch out to aspirational audiences?

As companies rely more on data, it will become more important for them to keep up with its evolution.

On shelves, you can only do so much to stage products in a way that reflects customer decision making. Online? That’s a different story. Read how Shopper Behavior can reveal insights behind customer choices.

When customers can’t find an item, they switch to the next best thing. Learn how anticipating what they reach for can help keep sales in your category.

Discover how Scintilla Shopper Behavior reports can detail how customers are planning to shift spending and shopping habits to make their dollar stretch further this Thanksgiving.

A Walmart Merchant wanted to understand whether seasonal roasters (whole poultry) deserved valuable shelf space among competing offerings. Read how Scintilla Shopper Behavior helped reveal metrics he needed to quantify how valuable roasters were to customers, not just his bottom line.

The centerpiece of Thanksgiving dinner is the subject this case study. Learn how a Merchant used Scintilla Shopper Behavior to dig into holiday buying behaviors.

In a product pickle? Read how a Merchant used Scintilla Shopper Behavior reports to inform the launch strategy for a new product on the heels of a shortage in the category.

When it's time to load up on school supplies, do you shop online or in the store? Learn about Back to School shopping trends and explore how our community plans to tackle their lists.

A larger bottle of bleach reached out to price-sensitive shoppers. Learn how a Merchant discovered the opportunity for sales growth with Scintilla Shopper Behavior.

We've uncovered new insights around back-to-class season that bring to light opportunities for suppliers and how they can adapt to changing customer trends.

Take a peek into how Scintilla is driving collaboration and innovation with omnichannel visibility for one of the sweetest companies around.