Deeper Insights: The Channel Switching report in Shopper Behavior
Gain greater understanding of channel-specific purchasing decisions to strategically reach customers
Walmart Luminate Charter subscribers already know that Shopper Behavior reports provide unprecedented access to insights about what Walmart shoppers are buying and whether they are loyal to specific products or switching between brands or categories. Now, imagine also having the ability to focus your promotional and channel distribution strategies based on knowledge that our Walmart shoppers are buying your brands primarily in-store, online, or through pickup or delivery—or a varying degree of all four.
Walmart Luminate Shopper Behavior’s new Channel Switching report provides the latest information about which channels Walmart customers are shopping in. Dig into metrics that can help determine how your customers switch across channels while purchasing your product, new or lapsed channel customers, and what growth opportunities you can focus on going forward to reach customers through alternative channel-based advertising.
Do you really know how your product is being purchased across channels? Discover how the Channel Switching report can set you up for success across every Walmart channel.
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