Introducing: Create an audience in Insights Activation
Target the right audiences with granular shopper behavior data from Scintilla
When Walmart Data Ventures launched Scintilla Insights Activation it enabled you to seamlessly leverage Scintilla’s insights for your Walmart Connect Ad Center Display campaigns. Now, we’re setting you up for more granular audience targeting in Insights Activation.
Do you have...
- A customer acquisition strategy?
- A customer retention strategy?
- A brand awareness strategy?
We do – and now, with the ability to create a custom audience, you can confidently place your ads in front of the right audience. With Insights Activation customization, you can tailor your campaigns to drive loyalty among Walmart shoppers, attract new customers to your brands, target ads based on price sensitivity and demographics like gender, age, and more.
This enhancement means you can choose the level of customization that’s right for you, based on your unique needs. Options include:
- Pre-built audience strategies
- Activate commonly used audiences. Leverage unique audience attributes from Scintilla, such as price sensitivity, loyalty levels, demographics, and more.
- Custom audience strategies
- Create targeted, custom audiences based on granular data, trends, and insights identified within Scintilla.
- Autogenerated opportunities
- Quickly identify audiences on the Insights Activation landing page to activate with minimal data analysis efforts and resources.
With a direct integration into the Walmart Connect Ad Center, Insights Activation audiences can be used with Walmart Onsite Display or Offsite media, in just a few clicks.
Ready to leverage Scintilla’s insights for hyper-targeted Walmart Connect Ad Center Display campaigns? Reach out to your Account Manager or the Account Services team today!
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