Move at the new pace of retail
With Walmart Luminate insights, you can understand the customer and optimize omnichannel operations with extraordinary speed and clarity.
Find the sweet spot to activate conversion
With Walmart Luminate, unlock access to first-party Walmart data and insights to understand your shoppers' behaviors and drivers—and your store and online performance—in new dimensions.
“Walmart Luminate has allowed us to dig into our categories in ways we haven’t before. We're learning who the consumer is and how to best serve them in specific, strategic ways.”
Brittney Boatman
Sr. Category Insights Manager | Black Rifle Coffee Company (US)
“With the power of Walmart Luminate, it's helped us meet the category needs efficiently.”
Barbara Tingle
Category Management | Horizon Organic (US)
“We were talking to actual Walmart customers…it [Walmart Luminate] really made the data that much more valuable.”
Shaun Schoonhoven
Sales Director | Metrolina Greenhouses (US)
“We are bringing data-driven decisions from Walmart Luminate to help reach our goals.”
Leslie Meola
Customer Vice President, Biscuit | Mondelez International (US)
Sharper insights, stronger strategy
Our tools provide a nuanced view into the what, the why, and the where behind every buy—revealing the way forward for customer-centric decision-making.
Walmart Luminate
Our offering delivers an integrated insights ecosystem—with agile tools, a shared view of data with your Walmart Merchant, and deeper knowledge of customers and channels.
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Know Your Customer
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Shopper Behavior
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Customer Perception
(Coming soon) -
Know Your Store
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Channel Performance
(Coming soon)
Dig deeper into the basket
Uncover richer-than-ever basket insights with transactional data, versus receipt scans. Understand behaviors (from loyalty to switching) to discover unmet customer needs and grow the category.
Learn moreInsights
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