Introducing Channel Preference segmentation in Shopper Behavior
Understand how Walmart customers shop across channels
To further enhance the wide breadth of insights you can gain from Shopper Behavior reports, we’ve created a new segmentation to help you zero in on the shopping channels Walmart customers choose the most. Channel Preference Segmentation lets you filter or profile by where customers shop and how they receive their items, in channel segments ranging from in-store to omni to online. Insights revealed from these metrics can help you:
- Improve activation and grow Online Pickup & Delivery (OPD) customers
- Direct ad spend and target the right customers in the right channels
- Optimize online assortment
Read more to learn how you can leverage insights from Channel Preference Segmentation to meet customers where they like to shop.
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