Introducing the Switching on Units Report in Shopper Behavior
Switching on Units provides granular insights into the revenue impact from volume of units sold versus dollar sales
Walmart Luminate Shopper Behavior now includes the Switching on Units report, which can help determine the impact of price increases versus shifts in volume-based purchasing trends. This report can be used to compare units sold against dollar sales for valuable input on category strategy, demand elasticity, assortment, and competitive opportunities.
With these insights, you can dig deeper as this report helps you identify macroeconomic patterns to meet the market where it’s going. Use it to compare against the Switching on Units dollar sales report to inform your future business strategy.
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