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Video: Intradeco uncovers market gaps with Walmart Data Ventures

Hear how Erin Rowland and her team harness Walmart’s first-party data to hyper target shopper feedback and drive sales.

Walmart Data Ventures

March 14, 2025

3 min read

Being able to hyper target people that have really been shopping currently in stores helps provide better feedback for what we can do in the future.

Watch the video to hear how Erin Rowland and her team at Intradeco leverage Walmart’s first-party data to help identify white space opportunities, leading to optimized product placement and improved sales.

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