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Learn how to gain deeper knowledge into the customer, categories, and channels that matter most.

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Introducing Scintilla: Walmart Luminate Will Have a New Name in 2025

Today we hosted our second-annual Inspire event where we brought together suppliers and merchants for a full day of conversations on how to analyze granular data to gain greater insights into your business – and what exciting opportunities the future holds for Walmart Data Ventures.

Sanofi Health Care and Wellness: Walmart Department Dynamics

Just one Shopper Behavior report helped Sanofi dive deeply into health care and wellness category analysis. Learn more about the insights revealed with Performance in Detail.

Kraft Heinz: Condiments aisle flow adjacency analysis

When Kraft Heinz noticed inconsistent and incorrect aisle flow across Walmart stores, they worked with their Merchant to get to the bottom of the problem.

Upfield: Customer-centric distribution

Brand-loyal shoppers struggled to find their favorite Violife products in their Walmart stores. Read how Upfield zeroed in on product, shopper, and store-level sales data to help fill in the assortments gaps and improve customer experience.

Kimberly Clark: Data-Driven Merchandising

Creating a better shopping experience is always a good idea. Discover how Kimberly-Clark leveraged customer data and remapped the modular to meet customer needs and add excitement at the shelf.

Tropicana Brands: Listening to the customer has never been easier

When they wanted to better understand and improve the shopping experience related to on-shelf availability in the chilled beverages category, Tropicana turned to Walmart Luminate Charter.

Georgia-Pacific: Identifying an Inflation-Fighter Pack

Listening to customers is crucial to winning. Through shopper feedback and insights from Walmart Luminate Charter, Georgia-Pacific pinpointed consumer needs and launched a new product to meet them.

Kenvue: First aid: Clean, treat, and protect

Combining messaging with a new modular and campaign activations enabled Kenvue to educate customers on proper wound care and grow in the category. Learn how the did it.

Solenis: Using data for deeper conversations

When Solenis heard rumblings about being delisted, they knew they had to act fast to stay on the shelf. Discover how Customer Perception and Channel Performance Charter helped this supplier save its season—and its outlook.

Mondelez: Cracker consumer and shopper assessment

How do you unlock category growth for a best selling product? Learn how Mondelez discovered new ways to enhance the assortment and grow by digging into cracker and cookie shopper data.

Post Consumer Brands: Calculating modular-level assortment change impacts

Learn how Post Consumer Brands leveraged Walmart Luminate Charter to make data-driven assortment recommendations at the item level.

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