Wells Enterprises: Utilizing Walmart Luminate to Better Understand Bomb Pop Customers and Sales
How insights from Walmart Luminate helped a legacy brand’s performance explode
Bomb Pop’s frozen ice pops crafted by Wells Enterprises, have been a nostalgic American staple since 1955. Despite their history as a summertime indulgence, they saw their sales declining at Walmart in the summer of 2023. The team at Wells understood they needed a data-backed solution that would stifle this decline and lift sales—but one that wouldn’t be detrimental to the rest of the category.
They quickly examined the Walmart Luminate Shopper Behavior Performance in Detail report to gain a deeper understanding of the factors driving sales spikes for the top four items in the category, including their own Bomb Pop Original, during the key seasonal period. Next they turned to the Cross Shop report to understand what other items shoppers may be purchasing in the category. Finally, they leveraged Shopper Profiles to better understand their customers.
With all that data in hand, they approached their Walmart Merchant with a strategy in mind for the summer of 2024 to help Bomb Pop Original take off.
For more insights into the process of leveraging Walmart Luminate to determine how increasing in-store support could benefit Bomb Pop's sales, as well as Walmart and its customers, read the case study linked below.
References:
Proprietary First-Party Data, Walmart Luminate 2024.
©2023 Walmart Inc. All rights reserved.
