Shopper Behavior
Know the what behind the buy with first-party Walmart data insights about your brand and category. Diagnose performance, understand behaviors, and optimize planning with new acuity.
Find the pulse of your performance
Explore the impact of hourly or daily trends, store and ecomm breakouts, and more through a suite of robust reports.
Evolve with your customer
Stay in sync with distinct shopper profiles, from loyalists to switchers to trialists. Harvest the insights you need to engage or reengage different groups.
Collaborate and innovate with new confidence
With Shopper Behavior, Walmart Merchants and suppliers share a single source of truth in basket data that enables more seamless decision-making for new products and promotions.
Dig deeper in customer's baskets
Explore how Shopper Behavior’s breadth and depth of first-party data delivers actionable insights. Want to learn more about how it can all come to life for your brand?
Featured resources
In the spotlight:
Ebook: Answers with impact: How Scintilla Shopper Behavior reports deliver a new breadth & depth of shopper data
With 17+ reports delivering crucial metrics and key insights, Shopper Behavior is the key to understanding the profiles and behaviors of your category and brand shoppers.
Recent insights:
Explore more:
©2025 Walmart Inc. All rights reserved.
