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Walmart Luminate
Shopper Behavior
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Know the what behind the buy with first-party Walmart data insights about your brand and category. Diagnose performance, understand behaviors, and optimize planning with new acuity.
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Find the pulse of your performance
Explore the impact of hourly or daily trends, store and ecomm breakouts, and more through a suite of robust reports.
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Evolve with your customer
Stay in sync with distinct shopper profiles, from loyalists to switchers to trialists. Harvest the insights you need to engage or reengage different groups.
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Collaborate and innovate with new confidence
With Shopper Behavior, Walmart Merchants and suppliers share a single source of truth in basket data that enables more seamless decision-making for new products and promotions.
Dig deeper in customer's baskets
Explore how Shopper Behavior’s breadth and depth of first-party data delivers actionable insights. Want to learn more about how it can all come to life for your brand?
Featured resources
In the spotlight:
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Ebook: Answers with impact: How Walmart Luminate Shopper Behavior reports deliver a new breadth & depth of shopper data
With 17+ reports delivering crucial metrics and key insights, Shopper Behavior is the key to understanding the profiles and behaviors of your category and brand shoppers.
Recent insights:
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