Henkel: Understanding the DIY shopper
Capturing the customer and pinpointing sales opportunities at Walmart
Walmart and Henkel started with a very basic question: How can they better capture the needs of the DIY shopper and accelerate sales at Walmart? With Walmart Luminate’s fully integrated insights ecosystem, Henkel gained the tools needed for that deeper level of understanding.
Insights generated from Walmart Luminate Channel Performance and Shopper Behavior provided visibility into the differences between in-store and online shoppers. These reports also unveiled gaps in the modular where they were not servicing key shopper groups. Additionally, Walmart Luminate Customer Perception surveys provided them with direct feedback from verified customers on their shopping habits and behaviors. These combined insights enabled Henkel to zero in on a solution tailored to meet the DIY shopper’s needs.
After sharing this information with their Merchant team, Henkel discussed simplifying their various assortments and explored a go-forward strategy that would satisfy the customer and improve sales at Walmart.
Read their full case study now to dig deeper into how they utilized Walmart Luminate to investigate this data and hyper target the right customers to garner significant insights.
References:
Proprietary First-Party Data, Walmart Luminate 2024.
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