Pulmuone: Using Walmart Luminate to improve product design and performance
Gaining a better understanding of Walmart shoppers and improve a design to curb a sales decline
Pulmuone, a plant-based foods supplier, noticed a drop in sales of their frozen Nasoya Vegan Dumplings at Walmart. They leveraged the full suite of Walmart Luminate for a deeper understanding into the why behind the decline and to hear directly from Walmart shoppers for feedback that led to product shifts to help stifle this trend.
Ultimately Pulmuone’s deep dive into Walmart Luminate uncovered valuable insights that led to multiple changes to the product and its packaging to better align with customer wants. For an in-depth view into their process and to see what changes led to an increase in sales, read their case study!
References:
Proprietary First-Party Data, Walmart Luminate 2024.
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