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Video: Coca-Cola’s Walmart Data Ventures success story

Hear how Rylee Rogers and her team foster stronger collaboration by shifting to first-party data

Walmart Data Ventures

February 18, 2025

3 min read

Instead of using third-party data pieced together to tell the story, we're able to tell it in a way that is most customized to Walmart and therefore save a lot of time going back and forth with numbers.

Watch the video to hear how Rylee Rogers and her team at Coca-Cola leverage first-party data to uncover deeper insights into sales and trends. By accessing previously hidden details, Coca-Cola fosters greater collaboration and creates more opportunities for problem-solving and testing, driving growth for both businesses.

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