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Video: Hershey’s Walmart Data Ventures success story

Hear how Dale Clark and his team tap into the voice of the Walmart customer to grow seasonal sales.

Walmart Data Ventures

February 18, 2025

3 min read

Having that qualitative piece where you can talk to shoppers and really understand what’s changing has been really big and helped us pivot from season to season.

Watch the video to hear how Dale Clark and his team at Hershey use first-party data as an “amazingly quick way to get information from the customers,” helping to streamline manufacturing, enhance customer service, optimize production efficiency, and more.

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