Do You Know Who the Walmart DIY Shopper Is?
Henkel found a significant opportunity to re-focus the category, informed by insights generated from Walmart Luminate Channel Performance, Shopper Behavior, and Customer Perception surveys, and simplified their assortment strategy using key characteristics unique to the Walmart shopper.
About the Speaker
Marty Moss has had various roles in analytics, category management, insights, and sales that spans two decades. He strives to tell the story of the Walmart shopper and put them front and center in all conversations by using data to create change and add value to Henkel and his partners at Walmart.
About the Speaker
With two decades of eCommerce experience, Liz Gunness is rooted in data when making customer decisions Her journey has been driven by a passion and curiosity for leveraging data to optimize customer experiences, deliver strategies, and drive business growth. She thrives in fast-paced environments and is committed to staying ahead of industry trends to deliver innovation and solutions for the Walmart customer. Walmart Luminate allows Liz to blend traditional retail strategies with modern, data-driven insights to stay ahead of industry trends and connected to the customer while delivering exceptional results.
