Innovation: Ideation to Execution
Using Walmart Luminate Channel Performance APIs, Customer Perception, and Shopper Behavior insights, Hormel was able to diagnose drivers of customer behaviors, understand the value and contribution of particular products to their brand and category, and zero in on licensing opportunities for an upcoming launch.
About the Speaker
Pete Laskiewicz, MBA, has over 20 years of experience in CPG with Hormel, MolsonCoors and Nielsen with a focus on analytics, category management, and shopper insights.
