Shaping New Product Launches with Walmart Luminate Customer Feedback
Using Walmart Luminate Customer Perception to gain insights directly from verified Walmart shoppers, Bayer Consumer Health refined their approach prior to launching a new product, optimizing their communications, and pushing sales.
About the Speaker
With experience across Food, Health & Wellness, and Baby Care, Melissa has spent over a decade seeking to better understand the Walmart customer. As a Walmart Luminate champion within Bayer Consumer Health, she has driven adoption and best practices across the organization and is excited to continue the journey as a Digital Landscapes beta partner. Her favorite Shopper Behavior reports are Performance in Detail and Switching, and she has led over 80 survey projects in Customer Perception.
