Bomb Pop Taking Off
When facing a decline in sales and share loss for their Bomb Pop product, the team at Wells Blue Bunny successfully leveraged Walmart Luminate data to lobby their Merchant for added promotional support.
About the Speaker
Tom Karounos is the Senior Manager of Business Insights for Wells Blue Bunny, Walmart. He has over 20 years of experience in Category, Strategy, Sales and Insights working for Wells, Tyson, Rayovac, Wrigley and PepsiCo.
