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Balancing The Mix: Bimbo Bread

Bimbo Bakeries USA used Walmart Luminate Channel Performance Insights Dashboard and Shopper Behavior insights to implement modular strategies that would capture customer demand in the midst of increased inflationary pressures.

Speaker for Bimbo Bakeries, Anne Fry
About the Speaker
Anne has served as the Director of Category Manager at Bimbo Bakeries since 2014. She was awarded Category Advisory responsibilities for Breakfast, Bread, and SBG's in the last three years and is a passionate advocate for growing the categories she manages.
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