Move at the new pace of retail
With Walmart Luminate insights, you can understand the customer and optimize omnichannel operations with extraordinary speed and clarity.
Find the sweet spot to activate conversion
With a Walmart Luminate Charter subscription, unlock access to first-party Walmart data and insights to understand your shoppers' behaviors and drivers—and your store and online performance—in new dimensions.
Transforming collaboration in the name of the customer:
"Granularity is everything, and that's what Walmart Luminate delivers. Merchants and suppliers need keener insight into where customers' needs are not being met—so we can meet them, to help them save money and live better."
Tyler Lehr
SVP of Chilled, Adult Beverage & Convenience, Walmart
Insights made easy:
"I have a background in retail insights, and I can definitely say: Walmart Luminate Customer Perception is so user friendly. I can see all types of ways to use Qual and Quant. I'm rarely at a loss for words. I realize I keep saying this is great and exciting, but I just don't know what else to say!"
Aimee McCarthy
Sr. Mgr, Insights & Integrated Intelligence, The J.M. Smucker Co.
Fueling customer-centric innovation:
"It's a cliché, but it's true—we always start with the customer. With Walmart Luminate, we heard specific customer feedback on why a key feature is so important. This unlocked an extra layer of insights that allowed us to dig deeper to ensure we're addressing customers' needs directly and communicating about it properly in our marketing and packaging."
Chip Daugherty
Merchandising Director, Baby Consumables, Walmart
Sharper insights, stronger strategy
Our tools provide a nuanced view into the what, the why, and the where behind every buy—revealing the way forward for customer-centric decision-making.
Walmart Luminate
Our Charter offering delivers an integrated insights ecosystem—with agile tools, a shared view of data with your Walmart Merchant, and deeper knowledge of customers and channels.